Turn on 4 Toast email automations — Welcome, Inactive, Follow-up, Big spenders
This week
Personal outreach to 17 lapsed Founder Circle guests — owner, not manager
Before Jun 22
Claim $600 Google Ads credit — set up conversion tracking now
This month
Build 4 Toast segments: VIP 100, Lapsed HV, One-timers, New guests
This month
Train staff on bottle service upsell — target every table of 4+ on Fri/Sat
💡 What works at Maya
Formula
Named event + email to full list + specific drink offer + urgency = highest conversion
Best night
Trap Bingo Thursday — $4,829 from one email. Non-negotiable every week.
Top items
Don Julio Reposado ($98.6k/yr) + Lemon Drop Martini ($65.6k/yr) — feature in every campaign
Loyalty ROI
341x return — $87 in rewards drove $29,554 in attributed sales last 30 days
Email open
34–38% open rates when subject line has urgency + specific offer. Always include both.
Founder Circle — top 25 guests
Click any notes field to add a contact log. Red = lapsed 90d+, amber = 60d+, green = active.
Lapsed 90d+Warning 60dActive
#
Guest
Lifetime spend
Visits
Last visit
Days since
Notes / last contact
Loading Founder Circle...
🏆 Top performing campaigns
Use these as your benchmark. This formula works: named event + specific offer + urgency.
Thursday Bingo Night (Dec 18) 32% open rate · 23 orders · email
$4,829
Memorial Day Weekend 5,519 reach · email
$3,078
Valentines Brunch Weekend 5,090 reach · email
$2,838
$8 Hookah Wednesdays & R&B Night 38.6% open rate · email
$1,778
Texans 1.18 (sports tie-in) 4,926 reach · email
$1,766
Bingo is HOT at Maya tonight (Apr 9) 5,376 reach · email
$897
🤖 Toast automations status
0% active — go to Toast → Marketing → Automations and turn these on today
Welcome new guests (email)
Off
Reach out to inactive guests (email)
Off
Follow up after an order (email)
Off
Recognise big spenders (email)
Off
SMS: reward frequent guests
Off
SMS: reach out to inactive
Off
Loyalty sign-up bonus
On ✓
Campaign planner — track all campaigns
Campaign
Channel
Send date
Segment
Status
Revenue
Loading campaigns...
Owner checks — you do these
Pull monthly KPI numbers from Toast and update dashboard metrics
Owner
Review Founder Circle — anyone crossed 60 days since last visit?
Owner
Personally contact any lapsed Founder Circle guests you recognise
Owner
Review campaign tracker — confirm last week's campaigns were sent
Owner
Check Google Ads performance with your agency (monthly)
Owner
Check Google reviews — any new negatives to respond to?
Owner
Manager checks — she does these
Log new loyalty member count in dashboard (every Monday)
Manager
Send this week's scheduled email campaign by Tuesday
Manager
Send Trap Bingo Thursday email by 11am and SMS day-of
Manager
Log any Founder Circle guest contacts in notes tab
Manager
Ask every happy table for a Google review (Thu–Sat nights)
Manager
Update campaign revenue in planner after each send
Manager
Monthly: run lapsed HV win-back campaign in Toast
Manager
This week's focus
Trap Bingo Thursday — your single highest ROI event
Email the full list every Thursday by 11am. Subject line formula: "Win at Bingo Night TONIGHT at Maya! [specific offer] all night long!" — 32% open rate, up to $4,829 per send. Don't miss a single Thursday. This is non-negotiable.
Don Julio + Lemon Drop — feature in every campaign
Don Julio Reposado ($98.6k annual) and Lemon Drop Martini ($65.6k annual) are your proven conversion triggers. Every email and SMS must reference at least one with a specific price point — "$7 Don Repo until 8pm" or "$7 Lemon Drops all night."
17 of your top 25 spenders haven't visited in 90+ days
These guests collectively spent over $40,000 at Maya. A personal message from the owner — not your manager, not an automated campaign — is the only thing that will bring some of them back. Do this personally this week before anything else.