Maya Hub

Key metrics — click edit to update

Sale readiness progress

🚨 Urgent actions

💡 What works at Maya

FormulaNamed event + specific drink + price + urgency (TONIGHT) + reserve link

Best nightTrap Bingo Thursday — $4,829 from one email. Every week, no exceptions.

Top triggersDon Julio Reposado ($98.6k/yr) + Lemon Drop Martini ($65.6k/yr)

Email timingThu 10–11am email + Thu 4:30pm SMS = proven two-punch

Loyalty ROI341x return — $87 rewards drove $29,554 in sales last 30 days

OpportunityBottle service underperforming — 105 bottles sold. Target 300+/yr.

This week's focus

Founder Circle — top 25 guests

Manager contacts first. Owner steps in if not contacted within 7 days. Click phone/email to contact. Click notes to log outreach.

Lapsed 90d+ Warning 60d Active

#	Guest	Contact details	Spend	Visits	Last visit	Days	Contacted?	Notes
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🏆 Top campaigns — your benchmark

Thursday Bingo Night (Dec 18) 32% open · 23 orders · email	$4,829
Memorial Day Weekend 5,519 reach · email	$3,078
Valentines Brunch Weekend 5,090 reach · email	$2,838
$8 Hookah Wednesdays & R&B Night 38.6% open · email	$1,778
Texans 1.18 (sports tie-in) 4,926 reach · email	$1,766

🤖 Toast automations

All email & SMS automations OFF — turn on in Toast → Marketing → Automations today

Welcome new guests (email)

Off — turn on

Reach out to inactive guests (email)

Off — turn on

Follow up after an order (email)

Off — turn on

Recognise big spenders (email)

Off — turn on

SMS: reward frequent guests

Off — turn on

SMS: reach out to inactive

Off — turn on

Loyalty sign-up bonus

On ✓

Campaign planner

Campaign	Channel	Send date	Status	Revenue
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✅ Checks save automatically. Tick off as you go through the week. Reset at the start of each new week.

Owner checks

Manager checks

Social check — Manager

Weekly recurring checks — Manager

Escalation rule: Every task is the manager's responsibility first. Overdue items turn red on the Dashboard. Owner reviews every Monday morning. Consistent red items require a direct conversation.

The Maya Campaign Formula — use this every single time

Named event + specific item by name + specific price + urgency word (TONIGHT / this week) + call to action + reservation link

Best example: "Win at Bingo Night TONIGHT at Maya! Lemon Drop Martinis $7 all night long — doors open 5pm. Reserve your spot: [link]"
This exact format generated $4,829 from one email send in December 2025.

Bingo email

Thursday 10–11am

Morning — plants the seed, time to reserve

Bingo SMS

Thursday 4:30pm

Decision window — people planning their evening

Weekly email

Tuesday 10am

Mid-week — people planning the weekend

Friday SMS

Friday 3–4pm

Catch before they commit elsewhere

Monthly lapsed HV win-back campaign — step by step in Toast

Toast → Guests (left sidebar) → Guestbook

Click Filters → set Lifetime Spend to greater than $300

Add filter: Last Visit more than 90 days ago

Select all → click Create Campaign → choose Email

Subject: "We've been missing you at Maya — come back this week"

Body: "It's been a while and we'd love to see you back. [Specific offer — e.g. $7 Don Repo all night this Thursday]. Reserve your spot: [link]"

Send → log it in Maya Hub Campaigns tab with the revenue attributed

Turn on Toast automations — do this today, runs forever after

Toast → Marketing → Automations

Under "Essential email automations" → click Activate all essentials

Scroll to SMS automations → toggle ON: Reward frequent guests, Reach out to inactive, Post-purchase follow-up

Done — these run automatically with zero ongoing effort required

Founder Circle outreach — what to say

Manager sends personal SMS within 7 days of a guest lapsing — not a campaign blast

Message: "Hi [Name], it's [Manager] from Maya Lounge. We haven't seen you in a while and wanted to personally reach out. We'd love to have you back — can I reserve a table for you this [day]? We have [specific offer] on."

No response after 7 days → owner steps in with a personal message

Log every contact attempt in Maya Hub → Founder Circle → Notes field

For anonymous guests — check reservation records for the visit date and phone number to try to identify them

Google review ask — script for floor staff

Only ask when a guest says something positive — "this is amazing", "best hookah in Houston"

Say: "That really means a lot — would you mind leaving us a quick Google review? It takes 30 seconds and helps us so much."

Show them the Google review QR code or help them pull it up on their phone

Target: 5 reviews per week minimum — Thursday, Friday and Saturday nights

Goal: 4.5 stars and 600+ reviews before end of year

Build the 4 Toast segments — do once, use forever

Toast → Guests → Guestbook → Filters

VIP 100: Sort by Lifetime Spend descending → top 100 → Save as "VIP 100"

Lapsed HV: Spend > $300 AND Last Visit > 90 days → Save as "Lapsed High Value"

One-timers: Total Visits = 1 AND Last Visit 30–90 days ago → Save as "One-Time Visitors"

New guests: First Visit within last 30 days → Save as "New Guests"